In 2018, Ikea created an interactive print ad to encourage women to pee on it, and when they did, they could use the resulting results to redeem a coupon for a discount on a crib. Although this campaign wasn’t exactly a direct mail marketing campaign, it was a great example of what can be done with modern direct mail marketing. Here are five steps to creating a modern direct mail marketing campaign.
Involvement Devices. Include an article reprint or gift slip in your direct mail package to encourage consumers to engage in social media. Give a discount code that can be redeemed online and distribute the card via the mail. Add extra entries to a contest and distribute additional postcards to promote your online footprint. By implementing the latest techniques in direct mail marketing, you can maximize your ROI. If you want to learn more, try Postalytics, a free service from the mailing industry.
Involvement Devices. Involvement devices include business reply envelopes, stickers, and other forms of interaction. For direct mail packages, you can incorporate items that encourage a social media following. Providing a business’s social media presence is another effective way to boost online sales. Aside from traditional direct mail marketing, there are other methods for incorporating involvement devices in your direct mail campaigns. By including additional entries in your direct mail campaigns, you’ll be able to drive traffic to your online footprint.
Aside from adding a QR code to your postcard, you can also add magnets to the mail. This will encourage the recipients to stick it to their refrigerator. It will remind them of your products and services. You can also include Post-It notes to your postcards. This will only cost you pennies a piece and will stay on the mail for a long time. If you’re not sure where to start, consider a sample postage.
Using the mail to build brand awareness is an important way to increase sales. By using direct mail to promote your brand, you can create a lasting impression on your customers. Remember that consistency is key, so make sure to make your postcards as personal as possible. A postcard with a message that is personal can get more attention than a generic ad. So, it’s important to make sure that your mailers are as personalized as possible.
By using a direct mail marketing strategy, you can reach a targeted audience and generate significant returns. Regardless of your budget, direct mail advertising is a proven, efficient method for achieving your business goals. Hi-Tech Color in Boise offers highly trained and experienced professionals to suite your direct mail needs. The most effective direct mail campaigns will make an impression on your customers, and will provide a lasting impact on your bottom line. A mailing list is a great way to build brand loyalty and generate sales. However, if you’re looking for an effective way to grow your business, it is worth hiring a professional to design a flyer.