Posted in Marketing/Business, Printing & Embroidery

How Commercial Printing Makes Effective Marketing Material

The commercial printing industry is a large and varied field, with roughly 35,000 companies in the U.S. and a $90 billion industry-wide revenue. Some companies are multi-billion-dollar giants, such as RR Donnelley or Quebecor World, while most “large” printers generate annual revenues of less than $1 billion, employ fewer than 20 people, and generate revenues […]

Posted in Marketing/Business

Indoor Signage – What it is and Why it is important for Your Business

Before hiring a sign company, you should take some time to evaluate their customer service. Check whether they respond to requests promptly, offer friendly service, and generally seem to care about your business’ needs. It may be difficult to evaluate customer service before becoming a customer, but paying attention to nuances and checking out the […]

Posted in Marketing/Business

Promoting Business With Exterior Signs

Whether you are a local business looking to attract customers in your community or an out-of-town business seeking to increase brand awareness, exterior signs can be a great way to reach your target audience. There are many types of signs to choose from, including a-frame pavement signs and ground-mounted banners. For your outdoor signs, think […]

Posted in Printing & Embroidery

Making A Compelling Graphic Design For Marketing Campaign

A good graphic design is the foundation of any marketing campaign. The goal of online awareness campaigns is a different than conversion campaigns, but the impact of the visual design is the same. Using high-quality imagery, sophisticated typography, and complementary colors can make the first impression count. This is particularly important on image-centric channels, such […]

Posted in Printing & Imaging

Digital Printing For Marketing

Digital printing for marketing is a growing trend in the commercial market. It allows companies to create custom printed promotional materials at a low cost and with reduced turnaround time. While there are many benefits to digital printing, there are also some factors that should be considered before opting for it. Read on to discover […]