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Posted in Marketing/Business, Printing & Embroidery

How Commercial Printing Makes Effective Marketing Material

The commercial printing industry is a large and varied field, with roughly 35,000 companies in the U.S. and a $90 billion industry-wide revenue. Some companies are multi-billion-dollar giants, such as RR Donnelley or Quebecor World, while most “large” printers generate annual revenues of less than $1 billion, employ fewer than 20 people, and generate revenues […]

Posted in Printing & Embroidery

Making A Compelling Graphic Design For Marketing Campaign

A good graphic design is the foundation of any marketing campaign. The goal of online awareness campaigns is a different than conversion campaigns, but the impact of the visual design is the same. Using high-quality imagery, sophisticated typography, and complementary colors can make the first impression count. This is particularly important on image-centric channels, such […]